ABSTRACT
In our epoch, images are a powerful way to convey a message to a large audience. Through the use of amazing astronomical photographs, science can be communicated effectively at different levels, to a very diverse audience of all ages. In fact, astrophotography combines aesthetic appeal with the illustration of the science behind astronomical phenomena. This is the aim of the exhibit "A che Punto è la NOTTE - A scientific exhibition of astrophotography” organized by us in Italy, in October 2020, with the partnership of the cultural association PhysicalPub. Many different authors, both single individuals and professional or amateur observatories, were asked to send their best pictures. The 54 astronomical images chosen by a scientific committee, categorised in three different topics (night landscape, deep sky, instrumentation), were seen by more than 2000 visitors and 11 school groups (despite the difficult period due to the COVID pandemic). A free audio-guide, available on-line through a web-application developed on purpose, delivered scientific explanations of images for self-guided tours. Conferences and guided tours were also organized. The highlight of the exhibit were four mirrors from the MAGIC telescope and an ASTRI scale-model that allowed an in-depth description of how an Imaging Atmospheric Cherenkov Telescope (IACT) works, introducing the science of VHE cosmic radiation. We will summarize the main difficulties in organizing this event and the feedback we had from the visitors. The exhibit is still available online, visiting the website mostrascientifica.it or via the web audio-guide (english and italian) at guida.mostrascientifica.it. © Copyright owned by the author(s) under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0)
ABSTRACT
In recent years, the development of China’s e-commerce live broadcasting industry has been developing rapidly. With the outbreak of COVID-19, Internet users have opened the shopping mode of live broadcast by e-commerce. As a more accurate and rapid way of content dissemination, e-commerce live broadcasting has built a new mode of communication between brands and consumers, narrowed the distance between consumers and goods during online shopping, and greatly improved the sales conversion rate. At this time, the research on the generation mechanism of consumer behavioral intention in e-commerce live broadcasting platform is very key. This paper introduces three dimensions: aesthetic appeal, functional layout and financial security, and constructs a research model of online service scenario on consumer behavioral intention in the context of e-commerce live broadcast. The empirical results show that the three dimensions of aesthetic appeal, functional layout and financial security have a positive impact on consumers’ behavior intention, and have a significant positive impact on consumers’ trust. Consumer trust has a significant positive impact on consumers’ behavior intention. This study takes the multi-dimensional e-commerce live broadcast e-servicescape as the starting point, provides more reliable basis for the study of consumer behavior will, and expands the application scope of e-servicescape. The research results have certain enlightenment to help the e-commerce live broadcasting platform accurately grasp the needs of users in the process of use and realize the conversion from platform use to purchase. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.